it's what they call "thinking outside the box", like that provoking questions u'd hear during interviews, sometimes it's a question or maybe a little story with few details and ur asked to give some answer or explanation, it can be very tricky or very obvious u'd be tempted to think further and slip, however it can be really smart sometimes,
it's considered a measure of creativity and innovation, that can be important for designers and marketing people, many real world situations show how people find strange solutions for their really difficult problems,
i found that site that lists a heck of those questions with answers, give it a try urself...
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